The Manager of Marketing Analysis supports Road Scholar/Elderhostel’s goal of increasing business through database-driven marketing strategies. This is a very hands-on position and requires the ability to extensively manipulate and analyze complex database information, write and communicate appropriate findings, and collaborate with peers across functional areas. The position is 30% strategic/70% tactical, with heavy emphasis on data, analysis and process. This position has high visibility in the organization and will have direct accountability for driving effective campaign strategy and contact plan for 2-3 product lines. Specifics:

• Marketing Analysis Planning and Execution –Full accountability of major analytic projects, from planning, development and analysis to on-time delivery. Scope out major analysis projects and develop project plans. Develop analytic framework, outline methodologies, theories and hypothesis. Responsible for data collection, analysis prep and reporting in support of analysis. May include analysis of program participation and campaign effectiveness to understand buying patterns, demographic profiling, cluster analysis; identification of best audience to mail; test different creative and segmentation strategies.
• Web Analysis –Responsibility for measuring effectiveness of the web channel. Develop testing strategy and track effectiveness of web promotions. Support data integration of web platform and email platform to marketing database.
• Campaign Management –Establish strategic and tactical plans for campaign planning of direct mail and email campaigns. Scope out campaign and project. Make campaign recommendations and direct audience selection, matching the audience to the offer. Develop scoping documents and get acceptance from cross-functional teams. Lead the campaign team in campaign execution. QC the team’s work.
• Communications –Present findings/recommendations to cross-functional teams. Prepare and draw on analysis to support business decisions and communicate technical information to both technical and non-technical audiences. Encourage organizational usage of marketing information. Reduce complex data into more simple forms; communicate to current/potential users. Recommend improvements in web marketing and email marketing.
• Staff Management – Supervise and mentor a team of 2: a reporting analyst and an email specialist. Ensure a high level of performance through delegation, training, skills development and cross-training.
• Management –Help manage third party vendor relationship
• Other projects and duties as assigned by the Director of Customer Relationship Management

REQUIRED SKILLS, EXPERIENCE, EDUCATION and COMPETENCIES
• BA or BS in a quantitative or related field
• 4-6 years in marketing analytics, database marketing, direct marketing, consumer catalog and/or multi-channel marketing fields; 2+ years marketing analytics experience is a must
• Solid understanding of relational databases and database marketing techniques; well versed in SEM and PPC concepts
• Highly skilled in marketing analytic software packages such as Business Objects, Cognos, Microstrategy; statistical packages such as SPPS; campaign management and email management tools such as Unica, SmartFocus, E.piphany, Cheetah Mail, Epsilon Dream, SilverPop, ExactTarget.
• Experience with web analytics and web analytics tools such as Coremetrics, Webtrends, Omniture
• 2-3 years experience in managing and/or mentoring staff
• Focused; a self-starter with experience working in a very fast paced environment
• Must be able to work in the US indefinitely without sponsorship

If you have the above qualifications - please e-mail your customized cover letter with all database experience and salary expectations (a must for consideration; a range is fine) and resume in MS Word format to humanresources@roadscholar.org. No phone calls please. Thank you! Road Scholar/Elderhostel strongly supports diversity in its staff.